I've lived in five countries and sat on both sides of the enterprise deal.
I’m a product leader who helps B2B companies turn enterprise sales into real adoption and measurable customer value.
For 9 years, I was the enterprise customer. I started my career in supply chain at a global CPG company in Singapore, where I ran everything from responsible sourcing policies to a factory floor in Indonesia. I then moved to New York to lead an enterprise-wide procurement digital transformation that drove more than $20 million in savings. I know how enterprises buy, roll out and renew, because I was the one doing it.
Then I moved to the other side of the deal. At a late-stage agtech startup, I built products that brought farmers into an ecosystem spanning e-commerce, financing, commodity trading and insurance, so that once a farmer used one service, they were more likely to use others.
Today, at a Fortune 500 retailer’s data business, I build data SaaS products that help suppliers and brands grow sales, reduce out-of-stocks and convert more online shoppers. I also work with GTM teams to prove that ROI to enterprise and SMB customers, so that deals close faster.
What I’ve learned: cutting costs has a ceiling, but creating customer value doesn’t. Wherever I work, I start with the customer’s problem.
Outside of work, my two kids keep me busy. When I can, I write and talk about mastering mindsets, building systems and growing as a person, mostly through what I’m testing in my own life. You can follow along in my newsletter, Ambition with Range.
Where I've lived
I grew up in Singapore, built my career across China, Indonesia and the Philippines, and now call New York City home. Living somewhere is different from visiting. Each place enriched me with something new.
Singapore
I grew up in one of the most efficient countries in the world. It taught me to see everything as a well-run system.
Shanghai, China
I interned at an American design consultancy entering China, through the NUS Overseas Colleges program. From then, I knew I wanted a global career. It also taught me to be resourceful and find paths around constraints.
Indonesia
I ran the factory floor at the largest home care and personal care manufacturing site in Southeast Asia. I was given extreme ownership, and I learned that managing a factory with hundreds of workers is different from a corporate environment.
Manila, the Philippines
Working here taught me that warmth isn't the same as agreement. I had the chance to work with a visionary leader and define a new business model.
New York City
I moved here to lead an enterprise digital transformation. New York is a place of possibilities. I learned how to manage rejections, dare to fail and be resilient.
Now I help B2B founders keep the enterprise customers they win.
Let's work together